Pneuma Group is proud to announce the acquisition of Parkers Chauffeurs, the North East’s award-winning luxury chauffeur company.
With this milestone, Pneuma Group has officially formed Pneuma Automotive Group, the fourth divisional pillar of the organisation alongside Property, Hospitality, and Games, which marks a pivotal step in our ambitious expansion plans into Europe and the USA.
Founded in 1997, Parkers Chauffeurs brings an exceptional fleet and outstanding reputation for a premium service and experience. By incorporating Parkers into Pneuma Group’s portfolio, we’re advancing our shared vision of delivering high-quality experiences and creating lasting value for clients both in the UK and worldwide.
Laurence Beck, former Managing Director of Parkers Chauffeurs, said: “Joining Pneuma Group marks an exciting new chapter for Parkers and our team. This acquisition not only strengthens our commitment to delivering exceptional service for clients across the North East, but also opens new doors for innovation, growth, and international expansion as I take on my new role as Divisional Director of Pneuma Automotive Group. We are proud to become part of a group that invests in local talent and champions business excellence and look forward to elevating standards in luxury transport together as part of Pneuma Automotive Group.”
This acquisition also strengthens Pneuma Group’s presence in the North East, an area that has long been a central focus for our growth. In recognition of the group’s commercial success and significant role in driving regional growth, Pneuma Group has recently been named one of the top 250 businesses in the region by North East Times. An accolade that that further reinforces the strategic importance of adding Parkers Chauffeurs to our portfolio.
Steve Brooke, CEO of Pneuma Group, commented: “The acquisition of Parkers Chauffeurs builds on the excellent progress we’ve made at Pneuma since its formation in 2023 and accelerates our international expansion strategy. It signals our commitment to investing in high growth potential businesses that strengthen our portfolio and deliver economic benefit to the areas in which we operate. The formation of Pneuma Automotive Group will allow us to create new employment opportunities and support our expansion into the US market, where we’re seeing increased demand.”
The acquisition brings significant expertise and capacity to Pneuma Group, enhancing our ability to provide integrated services for corporate, hospitality, and private clients. As part of our UK growth strategy, Pneuma remains focused on revitalising assets and opportunities in the North East, remaining committed to our vision of building a thriving ecosystem and having a positive impact on the communities we serve.
